The Marketing Society has concentrated on bringing together chief executives whose perspective on marketing's role sets the tone for today's marketers. As a result, the 2005 Marketing Society Conference on 15 November is concentrating on just that.This focus has attracted great support from leading business people who are speaking at the conference. That's where good marketers come into their own." At last year's annual Marketing Society Conference, research commissioned by McKinsey showed that "demand and top-line growth" were the two things which chief executives most expected from their marketing directors. On the other hand, don't expect Finance, HR or management consultants for that matter to help with demand. It was Tony Hillyer who had been responsible for marketing Tango at Britvic and Caffrey's at Bass, who gave me the clearest understanding of marketing's main role "Economics is about supply and demand" said Tony "Marketers shouldn't get hung up on supply Generally they're not much good at that. I don't know if it's changed my life, but it's certainly changed my PC - I've upgraded everything since I've started watching! I've gone from being a complete "computer newbie" (that's what they call us) to become a part of this whole world which I didn't even know existed I hope I'm not alone out there Margherita Taylor is a DJ for Capital Radio.

It has got to the point where they've mentioned some product and the same day I've gone to the website to see where I can get my hands on it. And now whether it's the latest software, the latest mobile technology, the latest virus protection, the coolest hardware - I'm up on it. I think my friends would look at me like I'd gone absolutely mad if I told them that this was part of my staple TV diet. They also look at how technology is affecting different parts of the globe, so they'll do a show on recycling computers for Africa, or how mobile technology is affecting parts of the world that don't even have landlines yet.

So I'm there watching this techno world and suddenly I realise that I really look forward to it! It's part of my routine now, which is a bit worrying. The host, Stephen Cole, is really good - he's so enthusiastic and passionate about all this geeky nonsense They go round the world finding the latest gadgets. I see it on a Sunday morning at 4.30am, a really weird time to be up There's nothing on except this. I'm not a very technical person, but I've discovered the programme since I've been doing my breakfast show. There's a show on BBC News 24 called Click Online It's this weird computer show - pure geek. Dawn Airey for being a fantastically normal person and yet making it to the top.