SCOOP FACTOR If you're a believer, it has them by the dozenACCURACY Hmmmm....EASE OF NAVIGATION Good, a weekly emailer is best thingThe best thing about the internet is to allow sites like this to flourish Popbitch proved the old adage that content is king. It is British, purports to report on scurrilous goings on in the shady world of pop music and celebrity low-life, and is sometimes phenomenally and hilariously inaccurate. It has lost a bit of its ruthless edge recently, probably because it spends too much on libel lawyers. But spurned PR folk still spin their former clients' dark secrets here, sometimes with extreme malice It has been nurtured with love and bitterness. SCOOP FACTOR There as some brilliant stories in this vaultACCURACY Some great tap-dancing displaysEASE OF NAVIGATION It's like driving a Routemaster busThis is the repository of every pointless press release conjured up to keep a client happy: millions of press releases stacked up for journalists to consume. The entertainment division is stuffed with releases that have no reason to exist. Utterly useless, but it's a great window on the world of the process merchants, with thousands of dull announcements of mergers and launches and firings It's the pits.

It represents the mass laziness that typifies so much sub-standard PR.. The Conservative Party has revamped its logo in time for conference: the flamed torch now includes a strong forearm holding it aloft. To some, the new design is more reminiscent of the Stalinist era of workers' freedom than a modern, democratic political party. New Labour borrowed much of the Conservatives' language to become electable, so perhaps it is should not be such a surprise that the Conservatives should choose imagery that one might associate with old Labour.

But with the Conservatives struggling to unite behind Michael Howard, is now really the time to tweak a logo?The Conservative party co-chairman Liam Fox obviously thinks so. He says: "When we looked at the issue of brands, we were reassured to find that people's reactions to the party's existing torch were positive. So the new design retains the torch, but includes some modest changes which signify clarity, strength and unity."Yet can a logo design reinvigorate a brand or political party so easily? Shaun McIlrath, the creative director of the advertising agency Heresy, thinks not He says: "A ship does not go faster if you repaint it. And an image change for a company or political party can only be truly effective if it is immediately supported by actions - in both culture and policy - that reflect that new image.