Facebook has had its share of privacy issues, ranging from the controversy surrounding the Beacon advertising system to the more recent changes the company made to its policies to comply with Canadian law . Nonetheless, the company has seemingly been able to earn the trust of the American population on the whole, as TRUSTe has named Facebook as one of its ten most trusted companies in privacy. Facebook placed tenth in the study, while eBay, Verizon, and the USPS were the top three.