How to Convince Colleagues to Collaborate Online

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Last week, I met a new client who accepts that she needs to use the web much more effectively than she does now. Over the coming months, she’s planning to build her personal brand online, with the help of various promotions experts. Right now? “I just don’t have time for it,” she says. And when we discussed our next meeting, her suggested venue was her house — which is at least two hours’ travel time from mine. The size of the job simply doesn’t warrant me traveling for four hours for a meetin

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