Ford Spending 25% of Marketing on Digital and Social Media

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Ford Motor Co. this year will spend 25% of its marketing dollars on digital media, more than twice the amount spent by the industry. According to J.D. Power, about 9% of spending this year by automakers will be digital, but that will rise to about 12% by 2012 as more companies embrace social networking, online gaming and rich media ads in place of traditional TV and print. Speaking at J.D. Power’s Internet Marketing Roundtable in Las Vegas today, Ford’s chief marketing executive James Farl

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