For consumersexposed to brand display ad campaigns, the research found that:--One in five conduct related searches and one in three visit thebrands' sites--Users spent over 50% more time than the average visitor to these sitesand consumed more pages--Users spent about 10% more money online overall, and significantlymoreon product categories related to the advertised brands--Higher income audiences visited the advertisers sites"Marketers recognize that consumers are spending nearly 40% of their mediatime online, making it an ideal place to deliver their brand messages. Todate, measuring a brand campaign meant relying on the click, a metric moreappropriate for direct response advertising. In order to understand the valueof the audiences that display advertising attracts, our study helps marketersthink about real behavioral measures designed to move the needle," said PamHoran, president of the Online Publishers Association. "The findings suggestthat measuring consumers exposed to an advertiser message in terms of theirsearch activities associated with that brand, their visitation to theadvertisers' site and finally their e-commerce and retail spending activities,is a smart formula for getting an important view into display adeffectiveness."To understand if the environment that the advertising appears in has an impacton its effectiveness and more importantly the characteristics of the audiencesthat the different environments attract, comScore analyzed some of the mostpopular consumer content categories (e.g., business, entertainment, news andsports) with a particular focus on advertising among high quality contentsites, as represented by OPA members.

The research found that OPA membersreach higher income audiences who are more likely to visit advertisers' websites where they spent significantly more money on related products andservices. Members of OPA represent the standards in Internet publishing withrespect to editorial quality and integrity, credibility and accountability.OPA member sites have a combined, unduplicated reach of 149.3 millionvisitors, or 79% percent of the total U.S. Internet audience (Source: comScoreMedia Metrix, August 2008 combined home/work/university data). For moreinformation, go to Publishers AssociationAimee Yoon of Dotted Line Communications, +1-646-678-4980,, for Online Publishers Association. NEW YORK, June 18 /PRNewswire/ -- The Independent Cosmetic Manufacturers andDistributors Association (ICMAD), Palatine, IL, recognized nine membercompanies for their innovative products, package designs and marketing ideasat the association's sixth annual CITY Awards for Cosmetic Innovators of TheYear, held June 11, 2009 in New York City.(Photo: http://)On presenting the awards, ICMAD President David Schieffelin of ybf, llc, said,"The CITY Awards represent dedication, effort and creativity by members ofICMAD and recognizes the innovations that independent companies bring to thebeauty industry. - eyes, lips, face), New York, NY.ICMAD, founded in 1974, is a trade association of independent cosmeticmanufacturers, distributors and suppliers of services and components to thecosmetic industry.

Approximately 90% of ICMAD's 700 member companies aresmall, entrepreneurial businesses in the highly creative and competitivecosmetic, toiletry and fragrance field. ICMAD provides a powerful voice forits members to the FDA, in Congress and with consumer groups and the media.Visit for more information. Media Contact: Kate CicelaVi Nelson & Associates, Inc.P: 312.944.1262 / F: SOURCEIndependent Cosmetic Manufacturers and Distributors AssociationKate Cicela of Vi Nelson & Associates, Inc., +1-312-944-1262, fax,+1-312-664-8380, , for Independent Cosmetic Manufacturers andDistributors Association. Rainforest Alliance Certified(TM) Tea Products Become Available to U.S.Consumers; National Geographic Helps Tell StoryNEW YORK, June 18 /PRNewswire/ -- Lipton Tea, an industry pioneer insustainable agriculture practices and social responsibility, is undertaking amajor expansion of its long term commitment to sustainability. Starting thisspring, select Lipton Tea products bearing the Rainforest Alliance-certifiedseal will be available on grocery store shelves across the United States.