Comcast and Twitter: Can Words Overcome Products?
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This is the classic social media case study that finally someone has put a real face on. I read MG Siegler’s account of Comcast’s CEO Brian Roberts speaking with John Batelle of Federated Media and was getting lulled into the same Comcast story we have been reading for months now. While it is a nice piece of PR there is still an underlying reality that is not mentioned by many. TechCrunch’s Siegler starts the coverage innocuously Today at the Web 2.0 Summit in San Francisco, Comcast CEO Br
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